|Metrics Aren't the Message: It's About Happy Players
|The Workshop Entertainment
|Track / Format:
|Free to Play & New Game Business Models
Did you know free users get access to 30% of content from the last 2 years?
|Do you want happy players or paying players? Do you want short-term revenue gain or long-term retention? Are these things mutually exclusive? "Metrics Aren't the Message: It's About Happy Players" takes attendees through a series of events that changed the way one developer looks at metrics, monetization and retention. Based on examples from years of experience with free-to-play design, development and live game management, we'll take a look at ways to include player engagement. Let's move beyond the numbers to better understand how emotions drive player decisions, and the effect these emotions have on long- and short-term business goals.