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|Session Name:||Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1|
|Company Name(s):||GREE International|
|Track / Format:||Business, Marketing & Management|
|Overview:||Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1 will take attendees on a tour through a successful social casino launch on Android. Alex will first discuss the background of Jackpot Slots - our launch strategy to move up the free, and then top grossing, charts. He'll then discuss the major new features and live operations tactics that increased downloads, engagement and monetization. Finally, Alex will go through our A/B testing strategy, citing specific A/B tests and their effects on the game. The presentation will feature a lot of real data from the game that will help people benchmark their own games and understand what they can do to improve them.|