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Session Name:

UX Redesign: Creating a Consistent Cross-Platform Experience


Top Eleven, initially launched as a browser-based football manager, quickly became the most popular online sports game. A year later, mobile versions were also released, but with significantly different user interfaces that made use of touch interaction and smaller screen sizes. Now, four years after the launch, we decided to do a ground-up rewrite, rethink how users interact with the game, and try to make a truly coherent experience across all platforms. This talk will cover all of the best practices that we've encountered during the redesign, as well as basic UI principles, the most common interaction patterns, and all of the difficult decisions that we had to make.

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  • GDC 2014
  • Misa Damjanic
  • Nordeus
  • free content
  • Design
  • Design