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|Session Name:||F2P on PS4-Can it Work? (Presented by Sony Computer Entertainment America)|
|Speaker(s):||Jared Gerritzen, Sarah Thomson|
|Company Name(s):||Zombie Studios, Sony Computer Entertainment America|
|Track / Format:||Business, Marketing & Management|
|Overview:||F2P has come to PlayStation platforms and gamers are playing! Gain insight into the health of PlayStation's F2P business on PS3, PS Vita and PS4 through competitive analysis and aggregated data on key metrics such as conversion and engagement. Listen to firsthand accounts from PlayStation's top Third Party developers who have brought F2P games to PlayStation platforms and launched with success. Dig deep into their tips and tricks, challenges and invaluable advice on what it takes to run games as a service within an ecosystem that is hungry for rich, evolving worlds.|