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|Session Name:||My Year at OUYA: The Ups, Downs and Future of a New Content Platform|
|Company Name(s):||OUYA, Inc.|
|Track / Format:||Business, Marketing & Management|
|Overview:||At GDC 2014, it will have been almost exactly one year since the very first OUYA units shipped - at the time, to the original Kickstarter backers - followed by the retail launch in June. In this talk, Kellee Santiago will discuss the lessons learned in building a new game developer ecosystem from the ground up. Because of Kellee's background in game development, working on "the other side" has given her a unique perspective on seeing the challenges a console manufacturer and publisher faces, what defines success for both parties, and why the "right" path isn't always obvious. This talk will give the game development community a look into the thinking behind the decisions, the successes, and the missteps of operating a new game publishing portal on a hardware product.|