You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Behind the Great Wall: Analysis of China's Mobile Gaming Industry (Presented by TalkingData)
Speaker(s): Leo Cui
Company Name(s): TalkingData
Track / Format: Business, Marketing & Management

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content


As a 2 billion dollar industry with 100% annual growth, the mobile gaming market has become very lucrative for developers who understand the analytics behind the Great Wall. But there are so many questions for developers outside of China. What gaming genres are successful in China? What are some of the KPI's and benchmarks of successful titles in China? Are behaviors of Chinese players similar or vastly different than western players?

GDC 2014

Leo Cui


free content

Business, Marketing & Management

Business & Marketing