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|Session Name:||Successfully Developing and Launching Games in China|
|Speaker(s):||Samson Mow, Dan Brody, Jianfeng Sun, Charlie Moseley, Patrik Wilkens, Paul Lee|
|Company Name(s):||Pixelmatic, Tencent, Kabam, Tap4Fun, Goodgame Studios, Nexon|
|Track / Format:||Business, Marketing and Management|
|Overview:||The panelists will present differing viewpoints on the benefits and difficulties of operating in China, along with personal experiences on a variety of topics such as: human resources and hiring, team composition (the right balance between local and expatriate hires), cost structures, cultural and communication challenges negotiating business deals, product quality, IP protection and the different expectations and measurements for success between China and the rest of the world.|