| Session Name: | The Sandbox Postmortem: Crafting Your Success in World Building Games |
| Speaker(s): | Sebastien Borget |
| Company Name(s): | PIXOWL |
| Track / Format: | Business, Marketing and Management |
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| Overview: | Launched in 2012, The Sandbox is a world crafting game in 2D with touch controls and access to over 150+ physics elements that received nominations by Apple for Best Game of 2012 and 2013. With 10M players, 425,000 Facebook fans and over 500,000 creations shared online, the game is considered a reference among "Minecraft-like" titles on mobile. In this session, Sebastien will review the market for world building games on smartphones and cover postmortem topics on his studio's title, such as how he successfully operated a community oriented strategy, the importance of cross-platform, the best practices to identify a target audience (and how wrong he was on his first assumption!), how he ran users acquisition with a budget of under $10,000/month, how he learned to focus on key metrics despite limited resources and time and money, and what mistakes he made and should be avoided. |
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