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|Session Name:||Games-as-a-Service: Rebooting a 4-Year-Old Game to the Top Charts|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Halfbrick's chief product Officer, Ramine Darabiha tackles the age old question: can you make an old game new? Age of Zombies seemed to have run its course. Rather than sunsetting the game, Halfbrick's R&D team saw an opportunity to experiment with new ideas. The combination of new technology and rapid iterations saw the game soar to the top 20 of the U.S. App Store, both for free and paid, four years after its release. Ramine will explain how this process and philosophy are being used to refresh Halfbrick's game portfolio, by bringing the games-as-a-service model and disruptive updates to Fruit Ninja, Jetpack Joyride and others.|