This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Overcoming Analysis Paralysis: Experimenting with Bears vs. Art|
|Company Name(s):||Halfbrick Studios|
|Track / Format:||Smartphone & Tablet Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Thanks to analytics, we have more information about our games than ever before. But instead of empowering our designs, we can easily become paralyzed by the power of metrics. This is exactly what happened during the soft launch of Bears vs. Art. After stumbling with small iterative changes, the team adopted a new approach: rapidly disrupt all aspects of the game and test the results. With a new perspective, analytics gave us huge creative freedom to make bold, experimental changes to the game, and learn some surprising and counterintuitive lessons about our design.|