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|Session Name:||Epic Fail Microtalks: Four Mobile Games, Four Flops and Tons of Lessons Learned|
|Speaker(s):||Ken Seto, Bryan Mashinter, Josh Nilson, Chris Ye, Alex Schwartz|
|Company Name(s):||Massive Damage, Inc., Backflip Studios, Eastside Games, UKEN Games, Owlchemy Labs|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||Real talk and real numbers about real games that failed. No bullshit, just tough lessons learned. Four successful game developers will each talk about one of their failed games. From game design to production to launch to post-launch marketing, each of these games followed different roads to failure. Learn from their mistakes as each microtalk details the horrors of games gone bad in a rapid-fire postmortem of: Pocket Mobsters by Massive Damage, Gizmonauts by Backflip Studios, Jack Lumber by Owlchemy Labs, and Mighty Bots by EastSide Games.|