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|Session Name:||Unconventional Wisdom on Creating a Passionate Community|
|Track / Format:||Community Management Summit|
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Take a look at how the classical PR approach doesn't necessarily apply to online communities and examine how traditionally counterintuitive practices can help you define and nurture a passionate community. The presentation will go into detail on how to foster a community environment conducive to creativity and sharing. The target audience for the talk (i.e. role, level of experience, etc.):