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|Session Name:||Smart Strategies to Acquire, Monetize and Retain Gamers (Presented by Google)|
|Speaker(s):||Jonathan Alferness, Russell Ketchum|
|Company Name(s):||Google, Google|
|Track / Format:||Monetization|
Users are providing you with many signals that enable you to be a lot better and smarter at acquisition, monetization and retention. The secret is to know how to find the data, interpret it and take action. Google is uniquely positioned to help you do this. Senior product managers from Google's ads and analytics teams will discuss new products for AdMob, Google AdWords and Google Analytics designed to help you.