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The Number One Educational Resource for the Game Industry

Session Name: 5 Best Practices for Cost-Efficient User Acquisition (Presented by Chartboost)
Speaker(s): Pepe Agell
Company Name(s): Chartboost
Track / Format: Monetization

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Overview: How do you get your mobile games into the hands of more engaged players without breaking the bank? With thousands upon thousands of mobile games in the app stores vying for the attention of players around the world, answering this burning question without a degree in performance marketing may seem daunting. This session will lift the veil on paid user acquisition, revealing the answers for you to skillfully acquire valuable players in the most cost-effective manner by leveraging video as well as interstitial ads. We will provide 5 proven best practices for growing your user base as well as real-world examples drawn from working with developers from indies to top-grossing leaders. This is the place at GDC to get your paid user acquisition questions answered.

GDC 2015

Pepe Agell


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