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|Session Name:||Social Impact|
|Company Name(s):||Ninja Metrics|
|Track / Format:||Business, Marketing and Management|
|Overview:||This session will recap the concept of the social impact of players on each other's social value, and then proceed to spell out which genres, mechanics and platforms are driving more or less of it. The data is presented in anonymized benchmarks from over 400 million players across all genres and platforms. Also benchmarked are acquisition sources, broken down by publisher. Attendees will see which channels and appeals bring in quality social players. Countries are also presented, with a large difference in which have more or fewer influential players.|