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|Session Name:||Launching a Free to Play Game: Strategy, Risks, and Pitfalls|
|Track / Format:||Business, Marketing and Management|
|Overview:||This presentation will take a look at different strategies for launching a free to play title, given a studio's size, financial position, and commercial goals for a game. It will help developers determine where on the launch spectrum, from a large-scale, expensive, very visible game launch designed to achieve top downloaded chart position, to a launch that focuses entirely on campaign profitability that they should aim to achieve in a launch given the metrics they see in their game and their ultimate revenue goals.|