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Session Name: 4.5 Million Players in 100 Days: Lessons from Dying Light
Speaker(s): Pawel Rohleder
Company Name(s): Techland
Track / Format: Business, Marketing and Management
Overview: During this talk you will learn how Techland made their latest AAA open-world survival horror zombie game Dying Light a top seller and how to possibly carry some these ideas over to your own products.

GDC Europe 2015

Pawel Rohleder


free content

Business, Marketing and Management

Business & Marketing