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|Session Name:||From Web to Mobile in the Kids Game Market|
|Track / Format:||Business, Marketing and Management|
|Overview:||Many companies struggles in monetizing games for kids are well documented. How can developers create a monetization strategy for kids that is both lucrative and ethical? And just how big is this market anyway? WildWorks' experience taking their hit web property Animal Jam to mobile gave them a unique perspective and the freedom to experiment in this area.|