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|Session Name:||What to Expect When You're Expecting a Soft Launch|
|Company Name(s):||Wooga GmbH|
|Track / Format:||Design|
|Overview:||Soft launches, especially on the App Store are tricky to get right. They have grown increasingly complex since the early days of free to play on mobile. How do you properly run a marketing campaign during soft launch? How can I collect the necessary data to tell if my game will be successful? What numbers can I expect to grow during the soft launch stage? Wooga has launched many, many games that have both failed and succeeded through our processes in soft launches. This session will speak about Wooga's experiences, and how to properly answer the ultimate question: Is this game going to become a hit?|