|SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention
|Track / Format:
|Business, Marketing and Management
Did you know free users get access to 30% of content from the last 2 years?
|So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.