Session Name: | SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention |
Speaker(s): | Todd Harris |
Company Name(s): | Hi-Rez Studios |
Track / Format: | Business, Marketing and Management |
Overview: | So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets. |