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Session Name:

SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention


So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.

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  • GDC Europe 2016
  • Todd Harris
  • Hi-Rez Studios
  • free content
  • Business, Marketing and Management
  • Business & Marketing