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|Session Name:||SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention|
|Company Name(s):||Hi-Rez Studios|
|Track / Format:||Business, Marketing and Management|
|Overview:||So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.|