| Session Name: | Conversion of a Different User: Bringing Teams to F2P |
| Speaker(s): | Matthew Laurence |
| Company Name(s): | MegaZebra, GmbH |
| Track / Format: | Design |
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| Overview: | When it comes to mobile gaming, F2P might be a foregone conclusion for investors, owners, and management, but what about your developers? Despite its prevalence in our industry, F2P is often seen in a negative light. Encountering hesitation and even outright dislike for the business model is not uncommon, particularly from teams with strong premium backgrounds. This presentation aims to provide the tools and concepts needed to lead, not force, these skeptics to F2P through simple mental frameworks and approaches to design and development that will inspire their best work. |
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