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|Session Name:||Trolls: The Cost of Doing Nothing|
|Company Name(s):||Two Hat/Community Sift|
|Track / Format:||Business & Marketing|
|Overview:||A healthy community is awesome for user retention, so how can industry professionals make communities better? This talk uncovers the impact that trolling and toxic behavior have on a game's success from a business perspective, answering such questions as "What is the long-term impact of doing nothing to curb abuse in gaming communities?" "How does toxicity influence a company's bottom line?", "What are the latest best practices to solve it?" Accompanying the analysis presented in this talk is a strategy to manage toxicity and help gaming professionals build communities that people love.|