You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name:

Smarter Growth, Powered by Google's Machine Learning (Presented by Google)


The mobile games industry is becoming more sophisticated as technology, player demographics, motivations and community participation becomes more diverse. As a result, marketers are tasked with finding smarter and more efficient ways to engage high-value users. Using over a decade of machine learning technology, Google is driving innovations in growth and monetization across the player lifecycle. Hear from Google app promotion experts on how to combine the power of data and technology to drive profitable growth for your games business.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2017
  • Jane Butler
  • Google
  • Sissie Hsiao
  • Google
  • Lawrence Koh
  • Nexon
  • Brendon Kraham
  • Google
  • Rob Singer
  • Josh Yguada
  • JamCity
  • free content
  • Business & Marketing
  • Business & Marketing