GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Design of Time: Understanding Human Attention and Economies of Engagement|
|Company Name(s):||Owlchemy Labs|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Time is the core currency for live games, but humans are notoriously bad at projecting long term outcomes. People often underestimate stimulus demands for prolonged engagement and wind up trapped in expensive content treadmills. This talk covers patterns of human attention and engagement over time and concrete ways to design for those phases, including how to surface time components, approaching engagement with a relationship lens, transitioning from hand-crafted experiences to procedural and social systems, and balancing permanent progress with maintenance mechanics.|