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|Session Name:||The Design of Time: Understanding Human Attention and Economies of Engagement|
|Company Name(s):||Owlchemy Labs|
|Track / Format:||Business & Marketing|
|Overview:||Time is the core currency for live games, but humans are notoriously bad at projecting long term outcomes. People often underestimate stimulus demands for prolonged engagement and wind up trapped in expensive content treadmills. This talk covers patterns of human attention and engagement over time and concrete ways to design for those phases, including how to surface time components, approaching engagement with a relationship lens, transitioning from hand-crafted experiences to procedural and social systems, and balancing permanent progress with maintenance mechanics.|