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|Session Name:||Consumer Equity Crowdfunding: Crowdfunding Your Company|
|Company Name(s):||ArtCraft Entertainment, Inc.|
|Track / Format:||Business & Marketing|
|Overview:||Crowdfunding games (rewards-based crowdfunding) has been a significant part of the gaming scene for the last 5 years. Now there is a new option to crowdfund your company through Consumer Equity Crowdfunding. This presentation walks you through the process of planning and executing a consumer equity crowdfunding raise. You should come away knowing if this type of financing could work for you and your company, and how to improve your chances for success. ArtCraft Entertainment has done both a successful Kickstarter campaign and a successful Equity Crowdfunding campaign with Indiegogo's new Equity Crowdfunding service and their direct experience is being shared in this presentation. Regular people (non-accredited investors) have been prohibited from investing in small private companies but the 2012 Jobs Act changed that. In mid-2016 the Securities and Exchange Commission (SEC) finalized the rules for these equity raises.|