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Session Name: Shoestring Soft Launch: Low Budget, High Value Launch Strategy
Speaker(s): Tom Kinniburgh
Company Name(s): Mobile Free to Play
Track / Format: Business & Marketing
Overview: Soft launch on a shoestring budget. With $2,000 what can you achieve and how can you do it? Tom Kinniburgh will break down the strategies and timing of running a soft launch. Learn from the big boys and apply it at a micro scale, but get maximum results for your game! This lecture will go on to practically describe how teams can test their marketing, analytics and game design before they decide to crush, kill or destroy the mobile market with their project!

GDC 2018

Tom Kinniburgh

Mobile Free to Play

free content

Business & Marketing

Business & Marketing


UBM Tech