You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access


'PlayerUnknown's Battlegrounds' became the 2nd most watched game on Twitch in August, only four months after its launch on Steam Early Access on March 23rd, 2017. Many people wondered how it came out of nowhere and became a Twitch sensation. In this talk, the lead community manager of PUBG will be covering how PUBG began interacting with a small community since its pre-alpha test, and what community activities and programs were executed to drive growth of the community during its first and second alpha test until Early Access.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2018
  • Sammie Kang
  • PUBG Corp.
  • free content
  • Business & Marketing
  • Business & Marketing