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|Session Name:||Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access|
|Company Name(s):||PUBG Corp.|
|Track / Format:||Business & Marketing|
|Overview:||'PlayerUnknown's Battlegrounds' became the 2nd most watched game on Twitch in August, only four months after its launch on Steam Early Access on March 23rd, 2017. Many people wondered how it came out of nowhere and became a Twitch sensation. In this talk, the lead community manager of PUBG will be covering how PUBG began interacting with a small community since its pre-alpha test, and what community activities and programs were executed to drive growth of the community during its first and second alpha test until Early Access.|