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The Number One Educational Resource for the Game Industry

Session Name: The Mechanics of Explosive Growth
Speaker(s): Adam Miller
Company Name(s): Roblox
Track / Format: Business & Marketing

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Overview: Is it possible to pinpoint the specific triggers and causes responsible for the meteoric rise of a platform? What elements can be identified that clearly contribute to the viral rise of a product or service? Roblox seems like an overnight success, but did they anticipate this trajectory when they started the company 12 years ago? This session will dissect that question and explore how a series of strategies and initiatives that were executed over a 10-year period factored into identifying key inflection points responsible for driving the company's growth. What forces were at work that conspired to build Roblox into the company and community it is today and can that formula be replicated by other companies?

GDC 2018

Adam Miller


free content

Business & Marketing

Business & Marketing