GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||More Feelings, Fewer Features: Showcasing Your Indie Game Through Messaging and Video|
|Speaker(s):||Derek Lieu, Dana Trebella|
|Company Name(s):||Independent, Spoke and Wheel Strategy|
|Track / Format:||Independent Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This talk, from an indie marketing/strategy veteran (Dana Trebella) and noted trailer creator (Derek Lieu) will teach a practical and focused step-by-step process to find your indie game's differentiated message, and how to explain the game's hook via strong visuals and trailers. This talk will also cover how to create this message without falling into common pitfalls. Your game should not be referencing other games and relying on a list of features, but rather showcasing the feelings and experience that it evokes! Finally, attendees will learn how developing their message and hook early can focus their marketing, aid their development, and unify all assets for stronger impact.|