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|Session Name:||Decorticating 'Dead Cells': A Business and Marketing Deep Dive|
|Company Name(s):||IndieCatapult & Motion Twin|
|Track / Format:||Business & Marketing|
|Overview:||'Dead Cells' has sold over 2 million copies since launching on Steam's Early Access in 2017. This deep dive will look at how the team behind 'Dead Cells' achieved these results. The session will cover the marketing process and development of strategy, production management, costing and results. Attendees should leave the room with a clear understanding of how much it cost to market 'Dead Cells', what the team did and how it was done as well as detailed knowledge of how anyone can apply the same principles to their own game.|