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|Session Name:||Game Discoverability Day: NOTICE ME: The Grind Behind the $272K Funding Success of 'Boyfriend Dungeon'|
|Company Name(s):||Kitfox Games|
|Track / Format:||Business & Marketing|
|Overview:||What goes into a "hit"? Luck? Virality? A catchy game title? 'Boyfriend Dungeon' certainly seemed like an instant success, amassing a large following and reaching its $65k crowdfunding goal in just over 6 hours , but the work that goes before, during, and after are often not known to the public. It's time to break it down. What strategies worked... and didn't? How did the Kitfox Games team attract press? Did social media matter that much? How did a 5 person team manage? How did their community help? Let's lift the veil on the numbers and technical aspects behind the indie discoverability grind!|