You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

'Tetris' World Championship: Building Explosive Esports on 8-bit Nintendo


'Tetris' is one of the world's best-known games. The Classic 'Tetris' World Championship started in 2010 as a community effort, but has grown rapidly with worldwide regionals, sponsorships from EA, Ubisoft and SEGA, and millions of views online. Carrying on the tradition of the 1990 Nintendo World Championships, the CTWC is an anomaly in esports with its use of 30-year old cartridges and NES systems, augmented with modern technologies to create a compelling competitive environment where one would not normally exist. This session explores how the CTWC format makes the most of odd things like NES Tetris' quirky killscreens, OCR technology, a passionate community low in toxicity and high in intellect, attachment to growing gaming events, explosive memes, and having an amazing role model for a champion. How the CTWC's esports culture reflects back positively to strengthen the 'Tetris' IP and communities will be highlighted.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2019
  • Chris Tang
  • Hitsparks Games
  • free content
  • Business & Marketing
  • Business & Marketing
  • Design
  • Design