You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Balancing Community and Business: Walking the Tightrope of Needs


In free-to-play mobile gaming, the needs of your players and the goals of your organization are often at odds with one another. Players want to play more often, earn more currency or even change the balance of the game to their benefit. For a product team, this can lead to lost revenue or decreased retention and engagement over long enough periods of time. This talk will review ways you can work with your community and internal teams to provide the best experience for both parties.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2019
  • Nick van Vugt
  • Uken Games
  • free content
  • Community Management Summit
  • Community Management