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|Session Name:||Humanity: Beyond Data in Communities|
|Company Name(s):||Visionary Realms, ModSquad|
|Track / Format:||Community Management Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Data is king. Data analytics are the be-all and end-all... but cold hard numbers cannot tell the story of your player communities alone. In this short presentation, Linda Carlson will challenge the current worship of numbers and discuss why you must never forget the human factors and emotion emanating your player bases. She will outline why it matters, and how to carry the ameliorating message of thoughts and feelings forward to an oft disbelieving audience within the company.|