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|Session Name:||'Dead by Daylight': When Creative and Business Minds Are Cooking with GAAS|
|Speaker(s):||Isabelle Mocquard, Dave Richard|
|Company Name(s):||Behaviour Interactive, Behaviour Interactive|
|Track / Format:||Business & Marketing|
|Overview:||In the Game as a Service business, building a good game is only the beginning.To entertain players for a very long time, we lay down our strategies to balance the two major building blocks of any Game as a service: a healthy relationship with our players and a win-win source of revenue.In this talk, we share our learnings and best practices from the indie title: Dead by Daylight, which is only growing stronger four years after its release.Attendees will learn about 4 key values that guide our strategic choices to grow sustainably over the long run.|