|'Dead by Daylight': When Creative and Business Minds Are Cooking with GAAS
|Isabelle Mocquard, Dave Richard
|Behaviour Interactive, Behaviour Interactive
|Track / Format:
|Business & Marketing
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|In the Game as a Service business, building a good game is only the beginning.To entertain players for a very long time, we lay down our strategies to balance the two major building blocks of any Game as a service: a healthy relationship with our players and a win-win source of revenue.In this talk, we share our learnings and best practices from the indie title: Dead by Daylight, which is only growing stronger four years after its release.Attendees will learn about 4 key values that guide our strategic choices to grow sustainably over the long run.