Session Name: | 'Forza' Monthly: Live Streaming a Franchise |
Speaker(s): | Shay Goldenberg |
Company Name(s): | Turn 10 Studios / Microsoft |
Track / Format: | Business & Marketing |
Overview: | In order to expand upon communications with the Forza racing franchise community, the team developed a monthly-hosted live stream that features topics such as the latest Forza news, monthly game updates, and talks with development team members about their latest projects.Turn 10 Studios Media Producer Shay Goldenberg discusses the challenges & learnings of the production process, evolution of the show and how it has transformed the way the Forza franchise communicates. |