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|Session Name:||Pre-Marketing Marketing: A Guide to Games Market and Competitor Research|
|Speaker(s):||Victoria Tran, Dana Trebella|
|Company Name(s):||Kitfox Games, Spoke & Wheel Strategy|
|Track / Format:||Business & Marketing|
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|Overview:||How can you tell if your *amazing* game idea is... actually good? How can you know if it has any sales potential or marketing viability? Successful games need more than just an interesting idea and technical expertise. This is day 0 marketing, broken down. Learn how to gauge if your game idea is one worth pursuing and how to make it stand apart from the crowd via proper market research, creating a competitor analysis, and putting it together in a positioning document. No vague generalizations - this talk is a complete guide on how two industry professionals from both a PR company (Dana Trebella, Spoke and Wheel Strategy) and independent studio (Victoria Tran, Kitfox Games) prepare their games for success.|