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|Session Name:||Universals vs. Differentiators: A Tale of Two Motivations|
|Company Name(s):||Quantic Foundry|
|Track / Format:||Business & Marketing|
|Overview:||There are two fundamentally different ways that the word "motivation" is used in the game industrythe Universals approach vs. the Differentiators approach. In this talk, we'll walk through these two different worldviews, the questions they're each better suited to address, how practitioners might implement these two approaches, and specific data-driven case studies of how the Differentiators approach yields different data/insights from the Universals approach.|