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|Session Name:||Who Owns Reality?|
|Company Name(s):||Fenwick & West|
|Track / Format:||Business & Marketing|
|Overview:||Reality is the ultimate muse. Even for games set in fantastic pasts or the distant future, game creators draw on the real world for their designs. But just because we share in the experience of reality doesn't mean we all share in the right to copy it. This presentation goes through the most commonly copied aspects of reality in games natural wonders, buildings, weapons, cloths, brands, and peopleand discusses what, if anything, needs to be done to copy them legally. We will also cover strategies that can be implemented to avoid legal liability when you want to use a legally protected piece of reality as an inspiration for an original game asset.|