You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Social Media Deep Dive: 'Among Us' TikTok Strategy
Speaker(s): Victoria Tran
Company Name(s): Innersloth
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: ANOTHER social media platform to build a community with? Ugh. We've all been there - it's hard enough making a game, and building a community in a completely new place can seem like an intimidating process. When faced with a new community building network, how can we accurately determine what's worth the time investment? How do we know what content works? Plus, learning to be part of a new community and adjust to its tone are just as important as the content we create.nnJoin Victoria Tran, Community Director at Innersloth, as she explains all of that and more by breaking down Among Us' TikTok strategy. See the statistics, reasoning, and strategy behind making content for over 2 million followers, 15 million likes, and what worked (or didn't!)

Game Developers Conference 2022

Victoria Tran

Innersloth

free content

Business & Marketing

Business & Marketing