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Session Name:

China's Gaming Market: Opportunities and Challenges


This presentation will take audience a comprehensive tour of China online gaming market including PC, mobile and console. It will include four parts to give a better understanding of Chinese markets namely market landscape, regulatory impact, publishers' strategy and Top games performance. Tencent, NetEase and Bytedance are leading Internet and gaming companies in China so this presentation will address more on their strategic approach. Also metaverse as a hot topic in gaming industry, this presentation will give an overview of recent investment and action by major publishers.

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