| Session Name: | Free-to-Play Summit: Building Lifetime Value Through Quality Ad Placements |
| Speaker(s): | Noelia Lpez Molina |
| Company Name(s): | Tilting Point Media |
| Track / Format: | Free-to-Play Summit |
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| Overview: | Lpez will cover the best practices and most important considerations of implementing ads, from the soft launch to a fully established game, for a developer to maximize their ad revenue. Explaining the different points of view of the interested parties in the mobile game industry: Player, Developer and Advertiser, she will present a variety of examples of how to overcome the challenges of having conflicts of interest, and how to take advantage of them to improve the ad revenue of the game. |
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