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Session Name:

Free-to-Play Summit: Don't Pass on Battle Pass: Best Practices for F2P Design


The Battle Pass seems to have emerged out of nowhere as a top meta-game system in Free to Play mobile games. It's prominence is well-deserved: It's that rare, picture-perfect feature that seems to have it all: nna) Ready-made to highlight and excite with new content every new release / season. nnb) Strong and proven retention-booster -- clear and obvious ability to draw players back in. nnc) Exceptionally good as a way to monetize, especially for converting first-time spenders. nnEven many word games and spritely match-three titles without a hint of battle can benefit from a Battle Pass-like system. nnThis talk will survey the most successful Battle Pass designs to give attendees a set of principles for designing good Battle Pass features, for a variety of genres and player types.

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  • Game Developers Conference 2022
  • David Fox
  • Double Coconut
  • free content
  • Free-to-Play Summit
  • Monetization