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|Session Name:||Free-to-Play Summit: 'Wordscapes Search' Highlighters Event: A Successful Vanity Collectible Feature to Drive Engagement|
|Speaker(s):||Carol Miu, Jonathan Lindsay-Rivera|
|Company Name(s):||PeopleFun, PeopleFun|
|Track / Format:||Free-to-Play Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Join PeopleFun's Carol Miu, CEO, and Jonathan Lindsay-Rivera, Product Manager, as they discuss design, A/B testing, and KPIs of hit features such as the Highlighters Event in Wordscapes Search. They will discuss a wide range of topicsfrom feature design, KPI setting, development team management, LiveOps tuning, A/B testing, and user behavior analytics. Jonathan will speak on his early career experience from starting as a Game Data Analyst on Wordscapes Search in early 2022, training on product management, and growing into the owner of the Highlighters feature. The goal of the feature is to drive an additional 20% player engagement on event days, as measured by average levels completed, and a 10% lift in ad ARPDAU on event days.|