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Session Name:

Finding Your Voice on TikTok


Memes! Dancing! Louis Theroux rap remixes! TikTok has become an indispensable part of indie game marketing in the past few years, but it can also be overwhelming. Is it possible to succeed while still being you? As the resident Gen-Z team member at indie publishing/promotion hybrid Future Friends Games, Grace Curtis has had a front row seat in the TikTok games marketing boom. She's worked on TikTok campaigns for hugely successful games like Vampire Survivors, Omno, and Exo One, racking up thousands of followers and millions of views in the process. In this bumper talk, she breaks down everything you need to know about TikTok, from the technical questions (how the hell do I share a draft?) to the bigger, more existential concerns (how do I carve out my own space on the platform?). She'll explain how to grab attention, win trust, and convert views into salesall from the comfort of your smartphone.

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  • Game Developers Conference 2023
  • Grace Curtis
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  • Business & Marketing