You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

The Trap of Marketing "Authentic" Games: Lessons from South-East Asia


Developers in Southeast Asia (SEA) have yearned to tell stories of their genuine lived experiences and cultures for as long as they've been involved in the game industry. Unfortunately, "authenticity" isn't an effective marketing buzzword to gamers. How do we bridge the gap between what the market will consume and what our region has to offer? With the lens of 12 years of developer and publisher experience, Brian Kwek, Owner of Ysbryd Games, pieces together the journeys and domain expertise held by game dev communities in Indonesia, Malaysia, Singapore, and the Philippines. He examines the common weaknesses in SEA-made games, and will propose how to overcome practical barriers to evolve the collective ecosystem and bring out a slew of authentic yet killer Southeast Asian games.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • Game Developers Conference 2023
  • Brian Kwek
  • Ysbryd Games
  • free content
  • Advocacy
  • Advocacy
  • Business & Marketing
  • Business & Marketing