|Session Name||Team Fortress 2 from the Orange Box to Free to Play in Just Four Years!|
|Track / Format||Business and Marketing and Management|
This presentation tells the story of Team Fortress 2 as it journeys from a traditional "buy it once and play online forever" business model to one where item sales are a significant source of revenue and finally to a Free to Play model. The story includes tips on attracting attention with ongoing updates, introducing items to a game, managing the launch of an in-game store and easing the players through the transition to "free to play". There are also lots of pretty charts describing how Team Fortress 2 fared during this process.