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Session Name Effective LiveOps Strategies
Speaker(s) James Gwertzman
Company Name(s) PlayFab
Track / Format Free to Play Summit
Overview The benefits of operating a free-to-play "game-as-a-service" are well known: elastic pricing, a direct relationship with your players, longer lifespan, and an opportunity to fine-tune after launch. But to fully realize these benefits, you need to plan your live operations strategy as carefully as you plan your game. This talk will cover two important aspects of LiveOps: in-game events and player offers. You'll learn why they matter, when to use them, how to design and plan them, and how to use analytics to tune and tweak them.

GDC 2015

James Gwertzman

PlayFab

free content

Free to Play Summit

Social / Online Games


UBM Tech