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|Session Name:||Opportunities and Pitfalls in Launching Your Own Virtual Currency|
|Company Name(s):||Mochi Media|
|Track / Format:||Social & Online Games Summit|
|Overview:||What are the opportunities and pitfalls in launching a new virtual currency? Mochi Media's CEO Jameson Hsu will present a postmortem of their experience launching Mochi Coins, a virtual currency platform for game developers. He goes in depth on what went right and what went wrong from a variety of issues ranging from developer implementation of virtual currency, design questions, and setting currency exchange rates. As games proliferate across social networks and other online channels, virtual currency and goods are quickly becoming the new frontier in online gaming. The presentation will reveal the rights, wrongs, and lessons learned from first-hand experience.|