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|Session Name:||Servicing a Game With Feature Driven DLC|
|Company Name(s):||Big Boffins|
|Track / Format:||Business and Management|
|Overview:||David Burrows, former PSN Technical Director of SCEE North West Studio Group, will share his insights on matching post-launch content with the changing player audience. Moving from product based titles to service based ones involves understanding the adoption life cycle, the adoption process and answering questions such as: What features should be in the initial launch and then in the subsequent releases? He'll reference academia such as: the Kano Model, proposed by Professor Noriaki Kano in the 80s, which matches product development and customer satisfaction and the Technology Adoption Life Cycle, developed by Iowa State College in the 50s. Using these models to show how a game service should change over time and how the initial release should be distinct from a mature service.|